Creating a world where Bromantic isn’t just a word, it’s a way of life.
Founded in Melbourne, Australia in 2024 by Madeleine Kelly, Bromantic’s mission is to provide men with everything they need to be romantic and build deeper connections with their loved ones, romantic or otherwise, with a focus on simplicity, quality and trust.
Bromantic is passionate about creating a new definition for romance. One that simply means to be thoughtful, loving, attentive, considerate, kind and respectful to those around them to create a better world.
Bromantic is not just about love – it is also committed to doing good and giving back.
For every membership sold, Bromantic donates $5 directly to The Man Cave Aus to support programs empowering young boys to become great men making a positive impact on Australian culture for generations to come. In addition, through its annual fundraising campaign, Bromantic supports the work of Movember because healthy bros are better bros. As part of the campaign, Bromantic hosts its annual fundraising event, the Bromantic BroBQ - a barbecue lunch with a side of friendly competition to raise awareness and money for men’s health.
Bromantic’s commitment to connection is at the heart of every decision made and is supported by its belief that every relationship is unique. It is dedicated to serving as a trusted go-to for those wanting to invest in themselves to be better for others and live a life filled with love. The brand’s commitment to love and social responsibility has helped it establish a loyal following of supporters who appreciate its bold vision and quality offerings.
With Bromantic, members can enjoy making happy memories filled with love while also making a positive impact on Australian culture.
Meet the founder
Hi, I’m Madeleine Kelly, the founder of Bromantic. Born and raised in Melbourne, I now call the western suburbs home, where I live with my husband and our two sons - all the while working part-time and running a business.
With a background spanning over 15 years in business and event management, I’ve been a part of the Victorian public sector building a professional career with a focus on program and project management, stakeholder relations, communication and administration.
The most treasured part of my career is back in my early twenties. I worked as a summer camp counsellor in Northern Michigan, USA taking young girls on wilderness adventure trips. I saw the most amazing places and met the most amazing people over there, one in particular, my now husband Sam. Hilariously though, he’s also Australian and grew up 20 minutes away from me back in Melbourne - we just happened to meet on the other side of the world!
At my core, there’s nothing I love seeing more than a woman thriving with the unwavering support from the men in her life. This is why my mission is to make it a whole lot easier for men to be nurture the relationships they have with their loved ones. I just love seeing people thrive in their relationships. What else matters more? Whether it’s a grand romantic gesture or a small but meaningful moment at the end of a long day, I believe love should be celebrated, nurtured, and enjoyed.
This is why I started Bromantic. Not only to help individual relationships thrive but to hopefully make an impact on the culture of Australia more broadly. I appreciate you being here!
My perfect date: fish ‘n’ chips in front of the footy on a Friday night preferably in Apollo Bay, VIC.
Proudly supporting
We donate directly to The Man Cave Australia for every Bromantic membership sold to support school programs helping young boys become great men.
We host our annual barbecue fundraiser, the Bromantic BroBQ, to raise money for Movember to support men’s mental and physical health because healthy bros are better bros.
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